Classic Black Square Problem
audience: Graphic and animation design students
completion date: Fall 2020
objectives: Create a motion piece that uses only 4 black squares to convey six words: order, increase, bold, congestion, tension, and playful.
approach: Given the limitations in options for visual assets, I knew the motion had to further emphasize the word alongside the general composition of the squares on the screen. I had already drafted up the static designs to convey each word before adding motion, so all I really had left to figure out was how to make four black squares entertaining to watch. I figured I could create some interesting transitions that seamlessly move between each word. This was a challenge, as I couldn't use other visual elements. I had to resort to using invisible platforms and some cuts to show changes in position or provide reasoning as to why the squares moved the way they did.
software: Adobe After Effects
