Community Health
audience: Current or prospective Longwood students interested in studying Sociology
completion date: Spring 2020
objectives: Create a logo that represents a new concentration in the department of sociology, anthropology and criminal justice
approach: For this job, I wanted to focus on the health aspect of the name of the concentration, and decided to go with a cross as the primary imagery. However, I wanted to give an emphasis on community or interpersonal contributions, so I used the arms holding a heart to show care and collaboration. To make the logo more approachable and welcoming, I wanted to use brighter colors and rounded shapes. The color palette was chosen from Longwood's secondary colors.
software: Adobe Illustrator

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